Title tags Title tags are inserted by the web developer and, along with good content, are one of the most important factors in getting a good ranking for your website. It is a short sentence that contains keywords that people will use to search for your website. When you call up a website the title tag will appear at the very top of the page and look a bit like the index of an old fashioned filing system. At FatWeb we sometimes forget that not everyone if familiar with the words used in the world of web design. So here is an explanation of some of the terms we often throw around.
Keywords are the words people type into Google to find information they are looking for. For example “Auckland construction companies”.
Google will only call up the sites that include those keywords in their content.
When writing your content we ensure that all the words that people are likely to type into Google when searching for companies such as yours are included in the text so that your site will appear, ideally on page one in the coveted number one spot.
That’s the name of your website eg www.tvnz.co.nz is Television New Zealand’s domain name. This is also sometimes referred to as your URL name.
A browser is what you are using to browse the website, such as Internet Explorer, Google Chrome, Mozilla Firefox, Apple’s Safari, and Opera. To confuse matters sometimes the person doing the browsing is also referred to as the browser!
Google is the most common search engine – the engines that you use to search the internet. Other search engines include Yahoo and Bing.
This is the process we put in place to ensure your website appears high up on Google and to increase the number of people viewing your site. We do this by writing good content with lots of keywords and having effective title tags and meta descriptions. Our web developers regularly check your site to make sure it is performing well and if it isn’t we put it right.
This is what makes your website accessible via the world wide web (www). In hosting your website we provide: space on a server, connection to the internet for your site, email using your domain name, online statistics on who views your site, and ongoing support.
A cache is a temporary storage area for information on the internet. When someone says a website is caching it usually means that you are seeing a site that has been stored rather than the most up-to-date version of the website.
To fix this you simply push Ctrl F5 on the keyboard to refresh the page
A Meta Description is a phrase of up to 160 characters, also inserted by the web developer. It appears under your domain name and title tag and is a brief description of your company and what’s on that particular page.
The purple is the title tag – green is the domain or URL name – black is the meta description
Hopefully, this has explained some common website terms, but if anyone in the team does start using unfamiliar terms, please let us know. We sometimes forget that for many people we are speaking in a foreign language.