Things That Turn Off Your Website’s Audience
While it is true that you can hire a company for website design Pukekohe services – where FatWeb is the leader – there is still a need for you to know about the structure of your website. Why It is important that you understand your potential customers. Basically, you build your website around the needs of your audience so it is necessary that you are able to cater to their needs. Knowing what to work around with your website design Pukekohe company, you will be able to attract more customers and more profits as well.
Build with FatWeb for your website design Pukekohe and give your audience no reasons to hate you.
One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over?
The most common reason for this is the DIY website. Business owners sometimes opt to build their own website, thinking that they can save money, but unknown to them is that they are letting their clients and customers drift away out of “turn off”. Choose to create your sites professionally with FatWeb for a website design Pukekohe that won’t fail your business.
Perhaps with the sheer excitement that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.
But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a reputation.
So look at these most annoying things that can be seen on websites to act as a sort of guide for what not to do when having your site designed.
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It takes forever to load.
Our shortening attention spans are not just making us check our phones several hundred times per day; they’re also making us really impatient when it comes to waiting for websites to load. Slow loading time frustrates your site visitors and affects conversion rate and brand perception — especially for mobile users, who are sometimes relying on slower cellular internet connections when browsing the web. How does slow load time impact brand perception, you might be wondering? The longer it takes a website to load, the more website visitors blame the content provider instead of their mobile service providers.
But if you want people to stick around your website, you’re going to have to put optimising your site’s load performance at the top of your to-do list. Page load time can be impacted by image size, code, videos, and other factors. And you can get these all right when you have a flawless website design Pukekohe provided by FatWeb.
It isn’t optimised for mobile.
When browsing the internet on a mobile phone, have you ever been forced to scroll from side-to-side to read a copy on a website? Or have you had to pinch-to-zoom because the words or buttons on a page were way too small? These are all examples of the painful UX people can have on websites that aren’t optimised for mobile. Website design Pukekohe provided by FatWeb make sites easy to access even on gadgets like tablets, iPad and mobile phones, and you probably won’t realise this when you make your site on your own.
It offers poor navigation.
When someone lands on your site, do they know what to do? Where to go? What their next steps should be?
While this might seem like a no-brainer, there are still websites that lack a call-to-action. They weren’t missing out on leads and sales because their CTAs were poorly written; they were missing out because they simply didn’t provide any direction on their website or ask people to click around.
Include clear headline copy, jargonless page copy that explains the value of what you do, and a clear primary call-to-action that shows visitors how to take the next steps — whether that’s subscribed to your blog, getting a free trial, watching a video, or any other action you hope visitors will perform on your site. All these will be arranged for you by FatWeb with their website design Pukekohe services.
It uses excessive pop-ups.
Excessive pop-ups that disrupt the reading experience can be seriously annoying — especially when the CTA copy is made to guilt-trip you. You know, the ones that include a button that says something like, “No thanks, I don’t want to improve my website.” Can’t they just let you live your life?
If you’re going to use pop-ups there is a right way and FatWeb can set them up for you on their website design Pukekohe services:
Use them in moderation. That way, you aren’t constantly bombarding your visitors with content they may not be interested in. And don’t forget to make them “smart”. Also, track them for effectiveness. All these websites design Pukekohe aspects can be created for you by FatWeb.
It contains multimedia content that auto plays.
If someone’s enjoying what they thought was a silent browsing session and they’re bombarded with your theme song or a talking head on a video for which they didn’t press “play” — especially if they can’t find the button for “stop” — what do you think they’re going to do?
Some might fumble for their mute button… but I can more easily locate the back button in my browser than my computer’s volume controls. Although Facebook and Twitter now autoplay videos in our feeds note that they’re always on mute unless users choose to unmute them. Try to have the same set up through the website design Pukekohe techniques of FatWeb.
It contains a contact form, but no additional contact information.
A ‘Contact Us’ form may seem like an easy way to generate an opt-in email list, but it’s really the least valuable form of lead generation for you and your site visitors. Not only is it terribly generic, but it also doesn’t indicate whether or not the contact actually wants to receive ongoing communications from you. It’s more likely that they have a one-time problem or request that needs to be addressed.
So, let’s say they do in fact have a one-time request. There’s nothing wrong with having a “Contact Us” module on your site, but it should never be the only means of communication between you and your customers. If your visitor or customer needs help, they want it now. They don’t want to fill out a form and wait to see when, if ever, they get a response.
Let people get in touch with you via email, the phone, and social media, and make that information available on your website. Set up a complete contact form through the website design Pukekohe of FatWeb.
It doesn’t clearly explain what your company does.
In the same vein as a bad ‘About Us’ page, it’s really frustrating to click around a company’s website and not get a clear sense of what the company actually offers.
The best web pages clearly explain who they are, what they do, and/or what you (the visitor) can do there. If you’re a well-known brand or company you may be able to get away with not having to describe who you are and what you do. However, most businesses still need to answer these questions so that each visitor knows they are in the “right place.”
So have your About Us page professionally written and set up.
It’s missing social sharing buttons on content.
If you’re writing for humans, you probably have some really interesting content on your site — content that people want to share on social media, perhaps. That’s why it’s a huge disappointment to scroll up and down looking for a “Tweet This!” button, only to realise there aren’t any social sharing buttons on your website.
Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options mean your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.
It doesn’t have a blog.
If you don’t have a blog, you’re missing out on an opportunity to provide your visitors with tons of valuable information, and ranking too.
These days, consumers are empowered to perform in-depth company research on their own before ever contacting a salesperson. If they find answers to their common questions in articles on your company’s blog, they’re much more likely to come into the sales process, trusting what you have to say because you’ve helped them in the past.
It contains internal linking that isn’t user-friendly.
When done correctly, internal links are helpful for readers and website alike. They point readers to other relevant information and help you improve the organic ranking for important pages on your own website. But some websites seem to have trouble executing internal linking correctly, pointing users to irrelevant pages, linking strange phrases within the copy, and overdoing it to the point of making the content unreadable. This is why you should hire a professional company for a website design Pukekohe like Fatweb in the first place.