Mistakes That People Make When Creating Their Websites on Their Own
Almost all businesses now have their own website. It’s now an expected requirement. It is no longer a novelty, and it is important to get it right. Ultimately, your website needs to mirror your business/brand, whether you are services or product based.
A website is often the first port of call for those interested in your business. This places a higher importance on its value. However, setting up a website can be a scary prospect for anyone, even more so for those who are not so used to the increasingly technological world we live in. There are too many free hosting sites or free website generator you can find online where you can set it up on your own, following a pre-defined layout, but you also have the option to work it out with a website design company Auckland NZ, where Fatweb is now the ace performer.
What is the difference between a DIY and a website design company Auckland NZ result? There’s a big difference. You can easily see how more professional looking your website will look when you use a website design company Auckland NZ compared to your own work. But still, there are people who would choose to save money and would rather create their own website with their insufficient knowledge and skills than hiring a website design company Auckland.
So let’s take a look at the common mistakes that people make in doing a DIY which can be avoided when opting to hire the top website design company Auckland NZ – Fatweb.
Underestimating the work involved
A website is not easy to set up. Many fall into the trap of assuming that it will lead to both greater publicity and faster, easier money. In many respects, setting up a website is a process of trial and error to establish if you are successful in driving traffic to your website. It is not easy to get right first time.
Another important aspect to consider early on is how much time to dedicate to the website. An online presence should be run the same way as a traditional business. You will need to spend a lot of time improving and adjusting your site. Do not make the mistake of setting it up and leaving it.
Fatweb – today’s leading website design company Auckland NZ will do all the setting up of monitoring for maintenance.
A business plan and marketing strategy
Building a proper website can be a costly exercise. So before you start, it’s worth thinking about your business plan and marketing strategy. This does not need to be a detailed affair, but there are a few questions you need to consider.
Think who your market is. Who is/are your target market? Make sure your site is targeted and designed towards these people. The website for a bank will be different to one for a computer games company, for example.
Similarly, think about the products or services your organisation offers. Your website will need to promote these to the full. It’s important to consider what your online presence should consist of and how you will promote yourself.
One of the best ways to come to these decisions is to assess your competitors. Who do their websites target? Are they successful? Have they missed something? What are their strengths and weaknesses?
Choosing the correct host
It is very easy to get seduced by the idea of using a free host. However, if possible, try to avoid this route as there are a number of pitfalls. Firstly, you will not own the name of the site, which means people and professional businesses might not take you seriously.
Secondly, free hosts do not allow access to functions such as social media. With social media being so closely interlinked with websites this is a huge disadvantage. Furthermore, this means you do not own the content created for the site.
Fatweb – today’s leading website design company Auckland NZ sets the hosting for your website enabling you to create your very own domain which increases your uniqueness and credibility.
Too blog focused
Another error many businesses make is to make their website too focused around their blog. WordPress is a fantastic site to use, but it is not necessarily the best site for every business.
If you are using a website to provide a blog or perhaps a strong news section, then WordPress might be a good option. It is a great tool to entice visitors to a web page.
However, this does not necessarily lead to an effective website. A very commercial website selling lots of products would not be so suitable.
There are many options out there and Fatweb – today’s leading website design company Auckland NZ can lay them all down for you, not only be focusing on your site blogs but also on other strategies that will make you visible on search engines.
The importance of copy and design
It is important that visually your website is attractive to the user. However, it is very easy to focus on this over the actual message and the content you are trying to promote.
If your website is attractive to the eye, but not conveying anything of use then people will not read it. A copy is an extremely important aspect. Ultimately, it is the message you are trying to get out to visitors.