Search Engine Optimisation, usually shortened to the initials SEO, is the strategies and techniques that web design companies like FatWeb use to get your website ranking well on search engines.
Major search engines, such as Google, Bing and Yahoo, want to make sure that the best websites are ranked well. They want people who use Google, Bing or Yahoo to easily find what they are looking for and to find credible, reliable websites.
That’s why search engines give priority to websites that are professional, are well written, and which are considered relevant and important. Also, the more people that look at your website the higher your ranking will be, which in turn results in more people looking at your site.
Search Engine Optimisation differs from the rankings for paid adverts, such as Google Adwords. Search Engine Optimisation only ranks organic websites – that is the websites that aren’t paid adverts.
There are many factors that the team at FatWeb Web Design Company take into account when creating your website so it will have great Search Engine Optimisation. In a nutshell, this includes writing content that includes the keywords that people are likely to use to search the net to find companies such as yours, and ensuring that the navigation, links and coding is structured in such a way that the search engines ‘robots’ understand.
Once your website goes live the search engine optimisation team at FatWeb constantly monitors your website to ensure it is performing well, that it is moving up the rankings on Google and other search engines, and that once it achieves a high ranking it isn’t toppled by a website from one of your competitors.
Technology is constantly changing and companies such as Google are always updating and improving their service. The search engine optimisation team at FatWeb Website Design monitors developments and adjusts your website accordingly so that it always ranks well, and has great search engine optimisation.