FatWeb – New Zealand Best Webdesign – Getting the most from your business site
Once upon a time in a cyber galaxy long since gone it used to be enough just to have a presence in cyber space. You would have put up a static website reminiscent of a brochure and thought wow now I am in cyber space. Like the Apollo missions and the Space Shuttle those days have gone. If you still have a “brochure” type web site you are risking being shut out of cyber space by the on line competition.
Before you rush off to add a bunch of moving elements to your site, take a few moments to think about what your visitors want from a site, ask your current customers, staff, family and friends what sort of sites do they prefer. You may be surprised at the answer. Keeping things clean, simple and easy to follow are important, as are Download speeds. People now days demand speed, we live in the era of the millisecond, instant gratification and NOW. So our goal is to make sure your site loads quickly and has the most relevant information in a clear and simple format. This is your store or office in cyber space, you want to be easy to find and easy to use.
It is no longer good enough to say how great you are but to deliver a personal interactive user experience that allows your customer, and potential customer, to connect and build a relationship with your business. It is not about what you have done but what you can do for your customer. As your customer’s needs change so you need to be changing your online presence. Remember it is about relevance to them, not what you want to say (these are not mutually exclusive).
Here are 10 basic things we should all be doing to keep our business alive in Cyber Space:
- Make sure everything is high quality, from the written word to the video. You will be subconsciously marked by the customer. A poor image or un-proofed copy can be seen by some as how your business operates.
- Make it easy to get in touch. Every page should have some contact details.
- Your site needs to share information that your prospects and customers want and need. This will change over time.
- Have a “call to action.” The goal is to have people contact you, or buy from you. You want sales not visitors in the end as it is sales that pay the bills.
- A constantly updated site is a great way to get people to come back to your site. If they know there is always new and valuable information on your site they will come back. A blog is one way of doing this.
- Have an opt in box so you can capture email addresses and other information. Then use this information to let them know of updates, products and specials.
- Be authentic and represent your business, values and benefits. The benefits need to be a clarion call on the landing or home page.
- Connect and integrate to all your social media sites and feeds.
- Are you generating leads and prospects? Every business needs new customers to survive. Your current customers will eventually move away this is a fact of life. Today’s New Customer is tomorrow’s regular buyer.
- Your site must show up on the first two pages of search engine results. Do you look past page two of any searches you do?
WANT TO KNOW MORE
Call John on 09 9277373 or email firstname.lastname@example.org.
Check out FAT WEB Blog