It’s not easy to select New Zealand best search engine optimisation company – it’s a claim anyone can make. The world of search engine optimisation can be fairly confusing. Every online business can benefit from improving their rankings on search engines like Google and Bing, and the benefits of ranking at the top are too good to pass up. But as soon as you start looking for help, you begin to get email after email and call after call from search engine optimisation firms, stating that they can help you “get to the first page in Google” or “help you build links for SEO.” How can you tell which one is actually New Zealand best search engine optimisation company, and what are some things to look out for? Here’s a quick guide:
Check their own SEO
I don’t mean their ranks, but rather if they do things correctly. When you search for their company name, are they the first result – and what are the other pages that come up with their branded search? Does their meta description make sense and compel you to respond by clicking? How do they rank locally (you can change your location in Google searches to select their local area by following these instructions)? Do they cover the basics like having their Google+ page set up, are they visible in other places as well? Especially when the company has a name that competes with a lot of other similarly-named companies, it’s a good sign when they show up first.
FatWeb – New Zealand best search engine optimisation company – rising on top of your hunt for an SEO team to hire.
Look at their Portfolio
Do they actually list the companies they work with, case studies, have reviews online, etc.? There are some reasons to keep your clients private, but the majority of SEO clients are more than happy to have their name and link on the consultant’s site – it’s more free publicity. If you can’t find any evidence of them doing work for real companies, maybe there’s a reason they hide it.
FatWeb – New Zealand best search engine optimisation company – working with many top businesses in the country today.
What is Their Price Point?
If they’re offering packages like “15 keywords for $500” or any kind of standardised pricing, then they are usually not a firm that will work for your best interest. They basically plug you into their system and let it go. A real SEO company will be doing an in-depth investigation before they offer you a quote, as each company has different markets, competition, and goals. In fact, in most cases, there will be no limits on keywords from a reputable firm – it’s a non-issue for a web marketing company as limiting the keywords means that they aren’t doing their best for you in the market – and your results won’t be as strong. Some ways that good firms charge are hourly (and they’ll track and report all of their hours), a fixed-price point per month, or a fixed price for a one-time job, like an SEO overhaul of your site without continued support. Regardless of the way they charge, there will be a clear and concise description of what they’ll be doing, how long it will take, and the price will be personalised to best suit your needs.
However, there are companies who offer better packages, from web design to hosting to SEO. FatWeb – New Zealand best search engine optimisation company – offers web design packages while pushing you on top to the search engines.
Are They an SEO Company that Cares?
What kinds of questions did they ask you? – A good SEO firm will do their best to understand your customer base, your present SEO position (often asking for view access to your analytics) and your goals. They’ll lay out reasonable goals (no guaranteeing first page results in a certain amount of time) and try to offer you the best ROI on your investment. If they just sent you a document showing SEO improvements, they’re not looking very hard at you and how to make you succeed. Oftentimes, an interview with an SEO firm will turn into them interviewing you – don’t be intimidated, it’s just them trying to understand your business on a technical and cultural level. When SEO firms write your content, they want to make sure that the information is correct, and reflects the company culture that you want your customers to see. Especially if you’re a local-based business, your personality is often less corporate and more personal – an SEO company that cares will make sure they reflect that in your online marketing.
FatWeb – New Zealand best search engine optimisation company – working on every aspect of your SEO with the best suggestions for strategies and maximum effort for you to rank on top for the whole span of your contract.
What Kind of Relationship Will You Have?
You’re building a relationship. If they’re good, a company they’re going to be in constant contact with you for a long time. They’ll be calling/emailing, trying to understand your market, targets, etc. If you can’t communicate effectively, it won’t work well for either party. Look at it as if you’re hiring an employee; vet them thoroughly and make sure you can work well together long-term. Make sure they will constantly report to you what they’re doing and the results, and in such a way that you can understand. Make sure that their work isn’t actually hurting you by being poorly-written or designed, or just flat out wrong. You’re trusting your online reputation with another company – make sure they have your best interest in mind, not just their bottom line.
FatWeb – New Zealand best search engine optimisation company with the best professionals to work with.
After vetting the company using these steps, you’ll likely find yourself with a much better partner who is genuinely interested in helping your search rankings and organic traffic grow to improve over time, and stay strong for years to come. So don’t be timid hiring your next search engine optimisation company – there are a lot of great ones out there who will absolutely help your business grow – just be diligent and you’ll find yourself the beneficiary of great online marketing!