Your website’s domain name is an important aspect in establishing your online presence.
It helps to have a domain name that people will remember, can spell, represents your business, and is catchy.
When picking a domain name, keeping it simple is a good rule of thumb. The fewer characters your domain has the less likely people are to type it in wrong, and the more likely they are to remember it.
Using your business name is ideal, as it is part of your branding. If your business name is unavailable then a keyword that is used in your industry can be a good substitute.
Avoid using hyphens in your domain name. People tend to forget them, get confused, use _ instead of – , or the other way round. You want to avoid confusing clients because they’re likely to move on to your competitor whose domain name they do remember.
Be wary of using a domain name that is similar to a competitor. You don’t want your customers or clients to accidently stumble on the competition’s website.
If you’re unsure about what domain name you’d like for your new website, talk to the team at FatWeb, we can help you find a domain name that avoids all potential problems and will become an important part of your online presence.