The Things You SHOULD Avoid in Setting Your Emails For Marketing
You have one new email!
Do you remember hearing that in the past? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
Although times have changed, became more high tech, we can still be thankful for the introduction of emails. These days, we’ve replaced ‘you have mail’ with Tweets, likes, and status updates, but that doesn’t mean that our affinity for email is any less. In fact, because of the noise of social media, one could argue that the inbox has become our virtual dojo, our place of solitude amongst the chaos.
This is why building successful email marketing campaigns have never been more important. But there’s a problem; most people don’t know how to do it right. Luckily, the leading web design company in the country can set up the best email marketing New Zealand that can help beginners to fully utilise their email advantages. So in the interest of furthering best practices and helping you succeed as a business owner, Fatweb can design a fully workable, effective, and the best email marketing New Zealand set up that will target more potential customers than ever.
People are inundated with interruption, pitches, and advertisements everywhere they look, and though you might think yours is special, there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember where you are, and use good manners. You could also use the expertise of Fatweb in building the best email marketing New Zealand for a professional-looking email that will catch the trust of potential customers or clients.
Getting into someone’s inbox is like been invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so. It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behaviour at all times and remember…you’re in their house, so do as they please.
Email marketing is a great way to establish a wider audience for your products and services if your email marketing efforts are employed appropriately. But it is never easy to achieve the best email marketing New Zealand. Aside from having your email set up by the top web design company – Fatweb – there are a lot of things that you have to observe and there are also things that you have to avoid. Let’s look at the common “don’ts” that can make your email marketing efforts a huge disappointment.
Not Using Permission Based Mailing List
Email marketing should only be undertaken with a valid subscriber list of opt-in consumers who have agreed to receive emails from you. Sending emails without permission often means that you are sending spam, which is illegal. Email lists that are not verifiable permission-based can get you in a heap of hot water, so avoid them.
Not Realizing that Content is Ultimate
No matter the functionality of your email subscriber list – if you send out junk emails that have no purpose or are not entertaining, your audience will not be receptive and will not respond. Opt instead for engaging content that is brief and to the point.
Sending out Emails with Errors
A big mistake that many marketers make is not taking the time to write content that is error-free and has correct grammar. Your email should have working links, too. Your email is your chance to make a good impression – don’t blow it.
Making Readers “Bend over Backwards”
Nothing is more frustrating than wanting to sign up for a newsletter or be added to a subscriber list only to find out that you have to jump through hoops to do so. Endless forms, required clicks on many pages – these are all irritants that might have the reader calling it quits before they opt-in. Fatweb creates the easiest setups, pushing you towards delivering the best email marketing New Zealand.
From and Subject Lines Confusing
The “from” and subject line of your email is of particular importance to the success of your campaign and to improve response rates. Be clear when composing these elements because the reader may determine that they don’t know you and aren’t interested in you when in fact they are.
Failing to Test Your Email
It is important to your response rate that you test the emails you are planning to send beforehand. Establish multiple email accounts and send out tests to those emails – including Yahoo, G-Mail, Hotmail, MSN, Outlook, and others so that you can be aware of any errors before the campaign is launched. But with Fatweb, all these become the easier job as the experts do this themselves, giving you the best email marketing New Zealand.
Failing to Make a Call to Action
You obviously want something when you send out an email – so be specific. You must make a clear and concise call to action in your email. What do you want the recipient to do? Let them know in no uncertain terms or they will do nothing. Set up a call to action button or link in your email with the help of the experts of Fatweb, makers of the best email marketing New Zealand.
Email has too Many Graphics
Too many graphics translates to slower loading time and confusion for the recipient. Keep your graphics small scale for the best effect.
No Landing Page
Every email that you send out needs its own landing page and not just a page that directs them to check out and pay for an item. Again, with Fatweb, landing page won’t be skipped as the best email marketing New Zealand always leads their potential customers to the right pages they ought to see.
Not Giving the Reader what they Want
If you are sending out a newsletter – don’t focus solely on selling the customer on a product or service. Instead, focus on providing the recipient of the email with something they can use or a solution to their problems. The reader wants to know that they are getting something of value.