FatWeb – Best Web Design NZ – How to maintain your site
Your website is about letting people know who you are, what you do and why they should use you over your competitors. Once you have this up and running (it can take as little as 90 minutes of your time, that’s what we are here for) the key is to maintain it, keep it at the top of search results and make sure it is relevant to your customers. Just as we train our sales people so we need to keep our 24/7 Sales Person (our web site) updated.
Three Reasons Why Regular Web Maintenance is Important
- The Best Way to Keep a Customer is to keep selling to them. Fresh creative new content, text, graphics or images, will keep your customers coming back for a look. This can be done in a variety of ways, the how is not that important, the Content is. By keeping your customers coming back you are giving your 24/7 Sales Rep the chance to sell to your customers.
- Change is the only constant in our business world. Websites must continually evolve and be refined to meet the increasing demands of your customers. As your business changes to meet your market the ability of your web site to inform your customers of these improvements, new products and market information is critical. You may need to add search tools forms, automate a database for mailing.
- Location Location Location. There is a reason you see MacDonald’s, Countdown and KFC. They are in locations where they are constantly in the public eye, where their target markets can see them. Let’s be honest, everyone is their target market and you do not want everyone calling you and costing you money to answer their calls. That is where good search engine optimisation can play a key role in you being seen by your Target Market. Who is your ideal customer and what do they look for when searching for your product or service?
So are you getting the best value from your websiteand making it your hardest working 24/7 sales person?